Lisa Hagen

Product Executive | Advisor | Builder


I help organizations identify growth opportunities, shape product strategy, and turn ideas into business results.

Where I Add Value


I help organizations identify opportunities, shape product strategy, and bring new products and capabilities to market.Over the past 20+ years, I've worked with startups, growth-stage companies, and large enterprises across healthcare, EdTech, SaaS, marketing technology, and AI-enabled products. I've launched SaaS products, evaluated growth opportunities, commercialized new offerings, built and led product organizations, and helped companies navigate periods of growth, transformation, and technological change.Sometimes that work involves evaluating a new market opportunity. Sometimes it's helping a company determine where to invest next. Sometimes it's launching a new product, strengthening a product organization, or navigating the impact of AI on a business.The common thread is helping leaders connect customer needs, market opportunities, and business strategy into a clear path forward.

Testimonials


"Lisa has a rare ability to bring clarity and focus when direction is missing. Her insights consistently point to the best course of action — often options others hadn’t seen yet."
Brooke Fletcher
Director of Product Management, One Call

“From the very first conversation, Lisa asked the questions that got to the heart of the problem and created a clear path forward.”
Felix Lawrence
Senior Product Manager, Docusign

“She was instrumental in helping align product work with business goals as the organization grew more complex.”
Olena Virun
Director, Program Manger, EPAM

"Their work gave us a clear, shared view of where alignment was breaking down and helped us focus on the areas that would make the biggest difference."
Kevin Zhang
Associate Vice President, Alberta Motor Association

About


I've spent my career working inside companies at very different stages—from early startups figuring things out from scratch to large, complex organizations with billions in revenue. I've worked across healthcare, EdTech, enterprise software, marketing technology, and AI-enabled products, often during periods of growth, change, or significant investment.Across those contexts, my role has often been the same: helping organizations identify opportunities, understand what customers need, determine where to invest, and translate strategy into measurable business outcomes. Sometimes that means launching a new product. Sometimes it's evaluating a new market opportunity. Sometimes it's helping leaders navigate competing priorities, organizational complexity, or emerging technologies.I've built products, commercialized new offerings, led product organizations, evaluated growth opportunities, and advised founders and executive teams. Those experiences have taught me that successful products rarely come from having all the answers upfront. They come from understanding the problem, making thoughtful decisions, and creating the conditions for teams to do their best work.

I'm also a builder. Alongside my advisory work, I'm actively developing products of my own, most recently JobOtter.ai, which keeps me close to the realities of product development, customer acquisition, tradeoffs, and execution.Today, I serve as Co-President of the Boston Product Management Association (BPMA), helping support a 500+ member community of product leaders and practitioners. I enjoy bringing people together, sharing ideas, and helping others navigate the challenges of building products and growing their careers.Outside of work, you'll usually find me outdoors, on the water, on a trail, or planning the next adventure.


Whether you're evaluating a new opportunity, launching a product, navigating growth, or simply trying to determine where to invest next, I'd be happy to have a conversation.

© 2026 Lisa Hagen. All rights reserved.